top of page


5 Tips to Get Your Kids Making Their Own Lunchboxes
I'm that mum. While everyone else is still cutting the crusts off sandwiches, I'm proudly outsourcing to child labour. Here are the things I did to get there.

Nicole Retter
4 days ago3 min read


Tech founders dream big - Kia Ora Mag
PLUNGING INTO ICY alpine lakes, four-wheel driving and flying across the water in foil boats aren’t typical ways to grow a business. But for Nicole Retter, founder of Personal Admin Manager app PAM, these South Island adventures provided more than just a thrill – they also powered up PAM’s global potential.

Nicole Retter
May 62 min read


PAM Wins Air New Zealand Dream Seat
I had no idea what winning an Air New Zealand Dream seat would mean for me and PAM. But wow it exceeded anything I could have imagined!

Nicole Retter
May 62 min read


5 Easy Bake Sale Ideas for Busy Parents
Another bake sale - this time lets take the fuss out of it wit an easy bake sale item. Here's how to show up, look like you tried, and still get to bed at a reasonable hour.

Nicole Retter
May 52 min read


I built PAM because of my ADHD
Open podcast chat with ADHD coaches Becky and Vanessa about the unexpected inspiration for creating PAM. And how ADHD has been my super-power and kryptonite in creating a start-up.

Nicole Retter
Apr 151 min read


From Panic Attacks to App Store Charts: How PAM Built a High-Growth Startup Without Burning Cash
QnA with Nicole Retter on how PAM was created scrappy on a budget, and the experience of raising.

Nicole Retter
Mar 268 min read


PAM USA Expansion TV One News
From a caravan in Wellington to parents all over the world, PAM is reducing the mental load and gaini ng traction fast through mobile App stores. Founder Nicole Retter talks about why she created PAM, and investors and advisors Janine Grainger and Bowen Pan discuss why PAM has the ability to be a international success. Original video taken from TV ONE news 8 Feb 2026 @tvnz

Nicole Retter
Feb 81 min read


Is it Mum Guilt or is it Mum Grief?
Nadine lived through extreme mum guilt, she built an amazing career while her husband did most of the childcare. Now on the other side she has a reframing we all need to hear. Is it mum guilt, or mum grief?

Nadine Williams
Jan 66 min read


Māori mum Nicole Retter’s app PAM tops Tinder, Hinge in New Zealand app lifestyle rankings
PAM - AKA Personal Admin Manager App - hit No 2 in the NZ Apple Store Lifestyle rankings two weeks ago – beating dating app giants Tinder and Hinge.

Nicole Retter
Sep 5, 20253 min read


PAM Electrify Keynote2025: Messy Action & Customer Validation
When the AV fails in front on 600 people and it's perfect as your topic is all about messy action and doing imperfect steps

Nicole Retter
Jun 6, 20251 min read
bottom of page
