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“Loving the extra space in my head”

Bee. | Entrepreneur and busy mama

PAM app showing how forwarded emails and school newsletters are automatically converted into family calendar tasks

As seen on

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Hi I'm PAM, let me take family admin off your shoulders

No more drowning in emails, newsletters, multiple digital calendars and feeling like you're dropping the ball. Share everything with me, I'll read it for you, create a smart family calendar - even think of extra steps to keep you on track.

Only 2min to set up, and so intuitive there is no learning needed - you have nothing to lose (except the huge mental load you're carrying).

 

A quarter of PAM families reduce stress by 70% - 90%

The mental load was too much

“I was overwhelmed, and felt like I was drowning trying to keep on top of family admin; school newsletters and constant app updates, sports schedules, birthday parties, my work calendar… it felt endless. I was constantly dropping balls and becoming the household nag. I remember thinking: There has to be a better way?
For me, for my friends, for all parents. So me and my good friend Diogo built one. And now there is.”

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Nicole Retter - Mum of two and Founder of PAM

Photo of PAM app founder Nicole smiling with her two children
  • TikTok
  • LinkedIn

Emails, images, digital calendars... turned into a smart family calendar

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Michelle C.

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April 29, 2025

This app is amazing. I've never been able to stick with an admin app before, but this one is going strong! I LOVE that you can just forward emails and it auto populates - it's like I finally have my own PA.

Stacey V.

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Top Contributor

I LOVE how you can just take a screenshot of anything and email it to Pam and it'll enter everything in for you. Nice one.

Love Pam so much

30/03/2025

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Love Pam so much, it’s so easy to use, especially emailing screenshots of any upcoming appointments or forwarding the school newsletter and not having to manually type in all the relevant info in my calendar.

PAM app showing how forwarded emails and school newsletters are automatically converted into family calendar events.

Brain-dump everything in your head. PAM’s got a pen

PAM family calendar app brain dump feature - voice notes and text converted to tasks and reminders.

Amazing App

13/11/2025

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Love Pam so much. I especially love the ‘chat with Pam’ where I can dump any info I’m remembering for dates, appointments etc and Pam organises it and even puts on reminders for me to buy a present for an upcoming birthday party! Great idea, thanks.

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Nikki F.

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December 15, 2025

Pam has made my life so much easier as a busy mom of 3, being able to just speak to add to my calendar or todo list is a game changer!

Pam is SO GOOD

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22/03/2025

Katie F.

Pam has made such a difference to our family! Being able to voice note or brain dump all the things in my head and have Pam sort it all out and create tasks, events and reminders is such a game changer.

PAM gets everything and everyone... on one page.

Great, practical app

05/01/2026

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Rami

Really love this app - it’s easy to use and it keeps my family and I coordinated across multiple
diairies.
It has lightened my mental load significantly. Love it, love it!

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Amanda C.

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September 14, 2025

Great way to make family life easier. Instantly share the family calendar with real time updates. No more forgotten events or missed deadline tasks. Hubby loves it too. Win for us sharing the mental load of home life.

Christine H

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Top Contributor

This app is way ahead of any competitors available now. It allows the constant overwhelming events, to do lists and task out of my head and shared with my husband.  It's great!

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Everyone deserves less stress

So we're giving you PAM Family free for two weeks, no strings attached or credit card needed. After 14 days, upgrade to keep the extra features, or move to the PAM Free plan.

Current pricing in your local currency available in the PAM App. 

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Here's more from the Pamily...

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Sam M.

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March 27, 2025

This app has been absolutely life changing for me as someone newly diagnosed with ADHD! Managing my mental load has become so much easier.

S

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Top Contributor

I just wanted to share how absolutely life changing this app has been for me - a newly diagnosed ADHDer.

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Charlotte A.

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September 11, 2025

OBSESSED with this app. In less than a week I've achieved so much more and am feeling in control. Love it

Audrey

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Top Contributor

This is such a life saver. I’m an organised person but the mental load of remembering everything for the family is immense!!!!

Nikki F.

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Top Contributor

Pam and I have an exclusive relationship now, I’ve kicked Google to the curb!

Nicky D.

・2nd

+ Follow

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Designer | Creative Consultant

2h・

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Great app! Simple to use - send an email woosh dates in done! Love it!!

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Freedom!

30 Mar

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This app has taken off so much mental load! Being able to just fwd emails/screenshots to Pam and she organises it into clear order and adds any pre-tasks is just life changing! I assume it’s like having your own EA, that never goes on leave! I love Pam!!!

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Caroline P.

・2nd

+ Follow

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Employee Experience | Change Management | Leadership

2h・

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I signed up this weekend and already loving how easy it is to forward emails and messages/pictures via WhatsApp to then see them turn up in a calendar, with all the details I need for that event/task all in one place - plus extra reminders I hadn’t even thought of!

Download to lighten the load

Scan the QR code to get started

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Alex H

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March 27, 2025

I so recommend this app for anyone who feels like their brain is exploding with tiny details, or who has forgotten to turn up to a parent teacher interview (I did this, it was what pushed me to download PAM).

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